Panera at the Grocery
While Panera restaurants enjoy 90+% awareness, their grocery offerings were at less than 20%. Following a strategy of inspiring shoppers to have goodness at the ready, our campaign got them pairing Panera from the grocery with specific meal occasions leading to 7% increased awareness and an almost 3% share gain.
Videos address awareness head on while showing that Panera pairs well with multiple meal occasions.
Streaming audio and banners reinforce availability at grocery and meal pairing
