Launching Enzymedica at Mass

After 25 years as natural channel darlings, Enzymedica digestive enzymes were expanding into food, drug and mass, and the brand needed to quickly build awareness and interest to keep their new shelf space. The campaign was born out of the strategy to help people live the life they crave without food-based anxiety holding them back. Feel the Digestive Difference was born with the promise of results at the next meal.