Getting Families to Embrace Ripple Kids

Ripple Kids needed to stand out among plant-based milks beyond just their teal bottle. While they have plenty of nutritional claims that parents love, the campaign needed to show that kids would love the taste. So, we framed Ripple Kids as the only milk that lets families have it all: unexpectedly creamy texture with kid-craved flavor, and serious protein that's allergen-free for parent peace of mind. ​